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Roland Balkenende
Director of Tenaris Process and Power Plant Services
 
"We have the right people to succeed", states Mr. Balkenende.
 
 



What are the main objectives of Tenaris Process and Power Plant Services business unit?

 

First of all, to deliver value to our customers by redesigning the supply chain, minimizing risk, reducing costs, increasing flexibility and reducing time-to-market. We use our global manufacturing and commercial network as well as e-business solutions. Also, our Research and Development department plays a key role. We also want to continuously expand our range of products and services. Recently, we expanded our range providing T91 and T911 products in virtually all sizes. Also, we introduced T23, a grade that makes its place between T22 and T91.


What e-business tools are you employing to reach the customer?
 

During the last year and a half, our e-business team has been developing systems and applications that allow for a broad integration of business processes between the end user and us, the manufacturer. The basic concept was for Tenaris and the customer to become mutually involved in the supply-chain process at a very early stage in order to avoid extra costs of handling, shipping and storage. The e-tools aim at merging the customer's project planning and our production planning.


Where are you focusing to provide services efficiently?
 

We are focused on reducing the risk our customers face due to deliveries that don't meet their project schedules. We are adding project-management content to our offer, which is also reflected in our organization structure with the creation of project-management and regional product-management departments. These new areas coordinate the procurement of Tenaris and non-Tenaris products and ensure compliance with delivery dates in the most efficient way. It is our objective to have centers of expertise in the major global regions: Europe, Asia and the Americas. We see the global network of Tenaris offices and our network of recognized distributors as tools we can use to reduce the customer's total cost of procuring piping materials and services.


Which markets are your primary areas of focus?
 
Projects related to petrochemical plants, refineries and power generation are our primary focus. In addition, boiler, heat exchanger and equipment manufacturers are very strategic for us. Last but not least, the network of recognized Tenaris distributors concludes our three segments. Each of those segments requires unique services and products. We need to tailor our organization to provide the right skill sets. That's why we've planned our offices around them, separating commercial from processing activities.
 

How do you feel about the future?
 
I feel very confident because we have experience and the right people to succeed.
 
February 13, 2003
Roland Balkenende is Director of Tenaris Process and Power Plant Services. He graduated from the Vrije University, Amsterdam, The Netherlands, in Operations Research and Econometrics and received his MBA from the Graduate School of Management in The Netherlands. He started his career in the airline industry with KLM. He then joined the pipe industry in Van Leeuwen Pipe and Tube. In the course of his 17 years with Van Leeuwen, Mr. Balkenende assumed various positions and became Executive Director of the Board of the Van Leeuwen Group. In 2000, he started his own consultancy company, advising international corporations on E-Business strategies. Tenaris was one of his clients and, in early 2001, Mr. Balkenende joined Tenaris.


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